What makes BOXKIK different?
We think the best communication is just that: ‘Different.’
It’s the story that no one sees until everyone sees it. Like the stooped old man in the park tending an overgrown monument. For decades it’s been his personal daily tribute to brave US airmen killed in the war. No one knew. Now the world knows – and the old man is feted from Westminster to Washington. Or the homeless man stunned at finding a diamond ring shining beside the coins in the cup beside him. Smiling, he simply handed the ring to its distraught owner the next day. Different…
People make news. Whatever you make, always make sure you Make News
Often hidden, always there: News
What’s the story?
Perhaps a better question is: ‘what is news?’ In a world of endless so-called ‘news’ it’s hard to tell what’s new; what’s true and what’s different. Ask yourself this: Do you really know what is news?
How do we tell the facts from the fake? If we can get past that – growing – obstacle and we’re sure a story we’ve heard really is true, how do we tell it in a way that connects with target audiences?
Know how to do all of that and your story – your news – has no limits.
It’s the master key to effective communications.
Simple; quick and…seems easy.
The first challenge? How to find those stories. Most are hidden, particularly in business. Only people make successful businesses, yet businesses are usually hopeless at telling their people stories well. They prefer to bury the news, ignoring real talent in the enterprise. That’s where BOXKIK will help.
Journalist Tony Maguire set up BOXKIK to help business leaders communicate, coaching thousands in how to handle the media. But now that each of us is a media outlet – everyone their own publisher and broadcaster – the media landscape is transformed. The result? More scrolling; more images; more ‘stuff’; more data but less real information. Less news.
And that generally means…? No one wants to know.
find the hidden talent: shine a spotlight
What’s your story?
Everyone has a story. Every enterprise.
We all have limitless routes to share those stories.
But it can be hard to find the right route; to tell the story well.
That’s where BOXKIK helps.
We know what works as a story.
We know what makes news.
We know how to Make News.
Running a business is all about making things people want; finding customers; providing services. It’s not about making news. But what if making news made your business better? Better known? Better connected? That’s where the value lies – and the real added value comes not through ads but news.
What about the risks? How can you control the media when it’s often seen as out of control?
Controlling the media is dependent on building something missing online almost all the time: Trust.
Most important of all: don’t try to pass off marketing as news. Or to expect the crisis to go away if you try to hide. BOXKIK has helped household name clients face up to the most difficult situations imaginable; the existential crisis threatening to derail the enterprise. We brought it under control.
We aim to build visibility where there’s news the enterprise is often too fearful to share.
Now you can own the media space and build controlled visibility, by starting to use the media.
With a changed game the rules are gone for good.
Gamechangers set new rules…then break them.
Talk to us about changing your game; make it different. Make News.
Make News: here...and there
Be ready to go against the tide to get results
Tony Maguire, BOXKIK
Tell it well
Clear and simple words people can understand add value. But simplicity’s hard – particularly if you’re describing something complex.
The skill lies in translating that complexity into accessible language understood by all.
In a world of zero attention spans and information overload it’s mission critical.
Yet businesses still insist on trying to impress with smart jargon and coded language. An arrogant, closed conversation no one understands robs priceless time.
Time instead to ditch that and follow the rules that work:
Don’t bore people – if you can’t tell your story in a short, simple, sentence it isn’t news.
Don’t forget images – all media: online, print, broadcast is visual. The best images are often verbal.
Don’t be afraid to ask for help – and don’t forget the first rule: asking involves listening…
Do recognise that news and advertising are very different
Do step back: when your news is live it may move in a totally uncontrolled, unexpected direction &
Do remember you; your enterprise; your people have a story to tell – and the right to Make News.
Pacesetters - or gamechangers..?
Like to know more? Please get in touch.
The great joy of our always connected world is people can do just that; get in touch. Real people who’ve read this far know at least one first name and one firm. Putting two and two together will make contact. If you’re real, please do. If you’re a bot, bad luck.
From the solo enterprise to the biggest global corporates we’ve a proud track record of dealing with everything to do with communications.
Simples. Just make a decision to be about the only place not to give it any more visibility. Like New Zealand’s Prime Minister, Jacinderella. She’s globally acclaimed (oddly, not by all in NZ) for her handling of things. I like... Continue reading